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This is how we design your Web Site:

We ask a client an this is what he said:

Q: We promote our Web site in all our ad campaigns, but according to my statistics program, we are getting very few visitors who click past the first page. The site has a cool Flash introduction page that the designer said would impress visitors, but it doesn't seem to be working. What can we do to get people to spend more time on the site?

A: What your designer thought would appeal to visitors is probably the very thing that is driving them away. While a brief, well-designed Flash intro can enhance a Web site (it depends on the purpose of the Web site), it's been my experience that most Web site visitors find Flash intros about as appealing as sitting in the front row of a Pokemon movie with 400 screaming 6-year-olds (and here comes the segue, folks).

In December 1997, during an episode of Pokemon, the popular Japanese TV cartoon that has spawned everything from movies to action figures to lunch boxes, a scene featured a rocket explosion that flashed red and blue lights in rapid succession. After the episode, more than 600 children were taken to hospitals complaining of seizures, blurred vision, headaches, dizziness and nausea. Scientists ultimately came to attribute the mass reaction to "photosensitive seizures," which are brought on by exposure to certain visual stimuli like rapidly flashing lights on a TV screen.

The event caused such concern that Japanese broadcasters and health officials met to discuss ways to prevent future occurrences of such illnesses. They established guidelines for the broadcast of flashing images: No image may flicker faster than three times per second; flashing images should be displayed for no more than two seconds; and stripes, whorls and concentric circles should not take up the largest portion of a TV screen. It's my humble opinion that these rules should apply to Web sites as well. I've been in the Internet design business for nearly a decade, and I have been witness to numerous Web sites that could induce photosensitive seizures in blind moles. It sounds like your Web site is suffering from a similar ailment.

If visitors are not clicking past your Flash intro page, you don't have to be a genius to figure out that therein lies your problem. Remove the Flash intro page for a few weeks to see if your

Web site's click-through rate improves and if the number of page views increases. "Click-through rate" refers to the number of visitors who click links on your home page to go deeper into your site. "Page views" refers to the overall number of Web pages that were viewed by visitors. If click-through and page view rates improve, you'll know that the Flash intro was your problem.

Here are a few other things you can do to make sure your site offers visitors a pleasant--and seizure-free--browsing experience:

Sit in the visitor's chair. The best way to make sure your Web site is as user-friendly as it can be is to sit down at a computer and approach your site from a typical visitor's point of view. Try to imagine that you are seeing the site for the first time. If you are unable to do this, have a friend who has never seen the site click around and offer comments while you take notes.

Have your friend assess the following points: Is the site appealing to the eye? Are the colors pleasing and complimentary? Is the site easy to navigate? Are the topical categories and subcategories in logical order? Is it easy to find what you're looking for? Does the site have a search engine to make finding things easier? Is every feature of the site less than two or three clicks away? If the answer to any or all of these points is no, you have some work to do.

Don't dictate technology. One surefire way to repel Web site visitors is to require that they have special browser plug-ins or third party add-on browser software installed to view your site. Dictating that the user download and install software is not your place, and users will resent you (and your business) for it. Visiting your site should be an effortless pleasure, not a technological chore.

Don't make them wait. If your home page takes longer than 20 seconds to download (appear in the visitor's browser), you are losing visitors, period. Gratuitous animation, large graphics, poorly formatted HTML, bad page layout and a number of other factors can increase download time. You might have the greatest Web site in the world, but if it takes 10 minutes to download, no one will ever see it.

The lessons to be learned, then, are twofold. One: A Web site should be designed to satisfy the visitor's needs, not to pacify the site designer's ego. Two: Visitors to a business Web site are not there to be awed and entertained. They are there looking for information, and unless you give it to them quickly and effortlessly, they will go elsewhere to get it.

We Know Our Way Around the Web

• As the Internet grows, so do your marketing and technology options. Pointer PC helps you take advantage of the skyrocketing growth of the World Wide Web by guiding you through what can be a bewildering array of choices. Using our experience, and working closely with you, we create an on-line presence that’s right for your company.

• Target Your Market

• There are several different ways to design a Web site. Depending upon the results you want, your Internet audience can:
• · Use your Web site as a learning tool to find out about your products, services, or concepts
• · Have fun at your Web site, making a positive, enjoyable connection with your company
• · Act on specific options, such as calling for more information or to request a brochure
• · Make purchases directly from your Web site
• · Use your Web site as a reference guide
• · Use your Web site for customer support
• Depending upon the model you choose, we get to know your company intimately, and use our marketing and promotional expertise to custom- design a unique Web experience for your Internet audience. We make sure your Web site compliments your existing promotional materials to create a cohesive message. And if you need original text, or a re-working of existing materials, our skilled copywriter will create lively, readable copy written expressly for your target audience

• Immediate Feedback

• Whether it’s for market research, or to find out what your customers thought about last week’s football game, a Web site that doesn’t make feedback easy isn’t doing its job. Is there an important piece of information you need in order to qualify your prospects? We design on-line forms that ask the right questions to get the feedback you need. Once the customer completes the form, the information is sent to you via e-mail, faxed to your office, or stored for later retrieval.
• We also make it easy to receive e-mail messages from your site, and track your Web site usage statistics to give you a complete picture of how your customers are using your Web site. We provide comprehensive information about the number of “hits” to your site, the number of hits to each monitored Web page, and a list of visitors to your site. Information on hits is broken down on a hourly basis, so you see how many hits occurred during any hour of any day.

• We Keep Them Coming Back

• A truly successful Web site gives your customers a reason to keep coming back. Pointer PC ensures that your Web site is always engaging, for visitors both old and new. We make sure your Web site is consistently up-to-date, and continues to pique the interest of your target audience.

• The Latest in Web Technology

• Pointer PC is in touch with the Web development industry and provides you with the very latest in Web technology. If you want the latest and greatest, you can be sure that Pointer PC knows about it.

• Promotion! Promotion! Promotion!

• A well-promoted site is a successful site. Once we complete your Web site, our work has just begun. We use our Internet experience to get your message out, making sure you reach the biggest and best audience. All the popular search engines will know about you, as will industry- related newsgroups, mailing lists, and other Web sites that target your audience. We'll even design a printed brochure or flyer for you to distribute to your customers, and members of your industry trade press.

• A Visually Engaging Site

• The most well-written message on the Web can fail without good visual presentation. That’s why Pointer PC offers exceptional graphic design to ensure that your message isn’t lost in a dull display. We work with you to design a Web site that communicates your message clearly, consistently, and creatively! You supply the graphics, or we'll design them. Whatever you choose, we'll create a site that is always visually engaging. Our graphics are small and fast, so your customers remain absorbed as they access your site.

• Who is Pointer PC ?

• Pointer PC is a Web site development firm based in Rockaway Park, NY. Our company is comprised of professionals from the fields of marketing, programming, graphic design, and copywriting. Our associates excel in their chosen fields, which means we produce high quality, successful Web sites, with a consistent interface, clean, creative graphics, compelling, well-written copy, and fast downloads. In short, we create lasting, ever-changing Web sites that give customers a reason to come back.
• To find out more about Pointer PC, and how we can create a successful on-line presence for you, choose our information request form.

The New Frontier in Marketing

• With a growth rate of 15% each month, the Internet is the new marketing frontier. Also known as the Information Superhighway, the Internet is a global network of computers that currently spans more than 145 countries. Initially developed in 1969 by the Advanced Research Projects Agency of the Department of Defense, it was designed to withstand a nuclear attack. Today, it's an exciting new way to market goods and services. Approximately 35 million people worldwide have access to the Internet and, according to the CommerceNet/Nielsen Internet Demographics survey, 18 million people in the United States and Canada currently have access to the World Wide Web, the most popular portion of the Internet.
• Explosive Opportunities
• In just the last year, the number of on-line marketers has grown exponentially. Businesses small and large are sharing great success stories, and everyone is clamoring to climb on board the World Wide Web bandwagon. The World Wide Web, or Web, as it is usually called, is an easy- to-use, multimedia Internet tool that lets users access interactive documents filled with text, photos, sound, video, and more! Since any computer on the Internet can communicate with any other computer, information published on the Web is available to users around the world. For customers to navigate their way around a Web site, it’s as simple as “point-and-click.”
• A Level Playing Field
• One of the great attractions of the Internet is its low cost. For relatively little investment, any company—regardless of size—can have a presence on the Internet. This levels the playing field. Companies that don’t have the budget to compete effectively in traditional media like television or print advertising, can now produce a Web site with results that rival those of competitors several times their size. Is it any wonder that companies large and small are setting up shop on the Web?
• In a recent survey, American International College reported that, within 10 years, CEOs expect to generate as much as 40% of their companies' annual sales via the Internet, while expending only 20% of their promotional budget on on-line marketing. With that kind of return on investment, the attraction is obvious.
• Internet Customers: Educated, Successful, Progressive
• In yet another survey, the Georgia Institute of Technology found that the Internet includes users of all ages, with an average age of 35. Internet users are well educated, and have an estimated average income of \\$60,800. If you're interested in demographics, let us know. We have the information you need to target your market.